WeChat is a Chinese social media, messaging, and mobile payment app developed by Tencent, a Chinese conglomerate that specializes in technology, gaming, and social media. WeChat is primarily used for messaging and communication, similar to Facebook and WhatsApp, and combines the functionality of apps like Twitter, PayPal, Reddit, and Uber. Users can also play video games, send money, voice chat, read news, share posts, order a taxi, and much more. WeChat’s user base consists of over one billion daily active users, including companies, celebrities, and even hospitals that use the application as a promotional platform. Many Chinese cannot imagine life without this ubiquitous application........

Questions

1. What factors contributed to the phenomenal success of WeChat in China?

2. How important was WeChat’s early-mover advantage in gaining and sustaining its dominant market position?

3. Can WeChat replicate its market success outside of China? Why or why not?