What alternative means could be used to classify the cosmetic consuming segments in the UK and Italy
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What alternative means could be used to classify the cosmetic consuming segments in the UK and Italy other than those described in the case? How would you go about identifying and classifying such alternative segments?
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Related Book For
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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