What are the changes that McDonalds has been undertaking in order to reinvent its business? What are
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What are the changes that McDonald’s has been undertaking in order to reinvent its business? What are the potential benefi ts and risks associated with those changes for the future of the business?
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Julie Kuriyakose
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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