What are the key factors to be taken into account when setting prices for products and services
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What are the key factors to be taken into account when setting prices for products and services in countries in different stages of economic development? How do they affect the pricing decision?
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Benard Ndini Mwendwa
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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