What are the main components/infl uences of culture? Discuss, with examples, the marketing implications of cultural infl
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What are the main components/infl uences of culture? Discuss, with examples, the marketing implications of cultural infl uences on consumer behaviour.
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Related Book For
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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