What are the main pressures that companies face for behaving in a socially responsible manner? Is it
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What are the main pressures that companies face for behaving in a socially responsible manner?
Is it suffi cient for a company to adopt a code of conduct to be considered a socially responsible company?
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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