What has Harley-Davidson done with its H.O.G. program to create an extraordinary customer experience that is unique

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What has Harley-Davidson done with its H.O.G. program to create an extraordinary customer experience that is unique and valuable to its members? Has the motorcycle manufacturer been successful?

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Marketing Management

ISBN: 9781292092621

15th Global Edition

Authors: Philip Kotler, Kevin Keller

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