What is a brand? What are the characteristics of a good brand name? How do firms provide

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What is a brand? What are the characteristics of a good brand name? How do firms provide legal protection for their brands? Appendix

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Question Posted: Jul 09, 2024 02:01 AM

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What is a brand? What are the characteristics of a good brand name? How do firms provide legal protection for their brands?
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What is a brand? What are the characteristics of a good brand name? How do firms provide

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Marketing Real People Real Choices

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