What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning. Can
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What is a high-touch product? Explain the difference between high-tech product positioning and high-touch product positioning. Can some products be positioned using both strategies? Explain.
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Related Book For
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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