What is a mission statement? What role does it play in the planning process?

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What is a mission statement? What role does it play in the planning process? Appendix

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Marketing Real People Real Choices

ISBN: 9780135199893

10th Edition

Authors: Solomon, Michael R

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Question Posted: Jul 08, 2024 09:01 AM

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What is a mission statement? What role does it play in the planning process?

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Marketing Real People Real Choices

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