What is integrated marketing communications? What are the reasons why organizations increasingly feel the need to become
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What is ‘integrated marketing communications’? What are the reasons why organizations increasingly feel the need to become more integrated in their marketing communications strategy?
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PALASH JHANWAR
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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