=+ What is the best way to thematically integrate Digitels advertising and sales promotion activities?

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=+• What is the best way to thematically integrate Digitel’s advertising and sales promotion activities?

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Oct 10, 2024 02:00 AM

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=+ Which communication tools would you use to boost sales of the Digitel 1000 PDA six months after launch?
=+ How can Digitels exploit direct marketing and digital marketing activities such as viral marketing, mobile phone advertising and interactive TV advertising to boost sales?
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=+ What is the best way to thematically integrate Digitels advertising and sales promotion activities?

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Marketing Management

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