What is the decision facing Blue Diamond?

Do you know how many different ways there are to enjoy an almond? According to agricultural cooperative Blue Diamond Growers, quite a few! After several years of brutal drought, recently California’s almond crop finally recovered with a harvest returning to record levels of over 2 billion pounds of shelled nuts! Nuts, like most agricultural products, are, of course, perishable. Thus, it is now up to Blue Diamond Growers to encourage consumer demand around the world to ensure consumption of the record production. Much of the hoped-for growth will likely be through new product development.
Blue Diamond Growers President and CEO Mark Jansen clearly understands this: “By 2022, we expect that half of our value-added growth will be from products that didn’t exist in 2017!”
The California Almond Grower’s Exchange began in 1910, and today it represents the world’s largest tree nut processing companies, serving more than 3,500 growers. The cooperative produces over 80 percent of the world’s almond supply and offers almonds in a range of forms. Products are marketed through the Blue Diamond Growers, which is dedicated to discovering and building customers by establishing new products, finding new uses, and creating new opportunities. Core brands include Blue Diamond roasted almonds, Crafted Snack almonds, Almond Breeze almond milk, and Nut Thins nut and rice cracker snacks.