What is the difference between ethnocentric, polycentric, and geocentric pricing strategies? Which one would you recommend to
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What is the difference between ethnocentric, polycentric, and geocentric pricing strategies? Which one would you recommend to a company that has global market aspirations?
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Related Book For
Global Marketing Management
ISBN: 9780130332714
4th Edition
Authors: Warren J. Keegan, Mark C. Green
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