=+ What surveys, focus groups, observation, behavioural data, or experiments will Digitel need to support its marketing

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=+• What surveys, focus groups, observation, behavioural data, or experiments will Digitel need to support its marketing strategy? Be specific about the questions or issues that Digitel needs to resolve using market research.

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Marketing Management

ISBN: 9780136026600

13th Edition

Authors: Philip Kotler, Kevin Lane Keller

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