Why are customers increasingly vital in the creation of innovative new products and services? How has this

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Why are customers increasingly vital in the creation of innovative new products and services? How has this come about?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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Why are customers increasingly vital in the creation of innovative new products and services? How has this

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Customers are increasingly vital in the creation of innovative new products and services due to several factors that have reshaped the business landscape and the dynamics of innovation This shift has ...View the full answer

Marketing An Introduction

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