Why is it so important to understand how culture infl uences consumer behaviour? With reference to the
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Why is it so important to understand how culture infl uences consumer behaviour? With reference to the Model of Interaction of Culture and Consumer Behaviour, discuss how consumer behaviour is affected by culture.
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Related Book For 
Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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