Why should supply chains be viewed as a set of interrelated processes and activities that need to
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Why should supply chains be viewed as a set of interrelated processes and activities that need to be aligned, coordinated, and synchronized, rather than a series of discrete, non-aligned activities?
What are the fundamentals of effective supply chain management?
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Global Marketing Management
ISBN: 9780199609703,9780191005718
3rd Edition
Authors: Kiefer Lee , Steve Carter
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