1. Assume that you are employed in the marketing depart- ment of a medium-sized firm in the dairy industry-a producer of cheeses and canned milk products. Your firm has recently been purchased and the new owner is very concerned about social responsibility. As a mem- ber of the marketing department, you have been asked to put together a report on how this firm can become a more socially responsible organization. Develop your report for the new owner of the firm.