2. Assume that you have been hired by a firm that mar- kets large household appliances in...
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2. Assume that you have been hired by a firm that mar- kets large household appliances in a global market- place. Your manager asks you to develop a code of ethics for the company. Develop a draft of the code you would recommend.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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