3. Assume that your firm is interested in the global mar- ket potential for a chain of coffee shops in Italy, China, and India. You recognize that an understanding of the external environments in each of these potential mar- kets is essential. First, decide which environmental fac- tors are most important to your business. Then, use your library to gather information about the environ- ments of each of these countries. Finally, tell how the differences among the environments might affect mar- keting strategies for coffee shops.