4. Tide laundry detergent, McDonald's food, and Dell computers are very different U.S. products that are marketed globally.

a. Outline the reasons each of these companies might choose to: i. standardize product strategies or localize product strategies. ii. standardize promotion strategies or localize pro- motion strategies.

b. Organize a debate in your class to argue the merits of the standardization perspective versus the local- ization perspective.