5. Although most large corporations have already made the decision to go global, many small to midsize firms are only now considering such a move. Consider a small firm that manufactures gas barbecue grills:

a. What type of market-entry strategy (exporting, con- tractual agreement, strategic alliance, or direct investment) do you feel would be best for the firm? Why?

b. How would you recommend that the firm imple- ment the strategy? That is, what type of product, price, promotion, and distribution strategies would you suggest? What role can the Internet play?