1. As part of a small group, select a country you would like to know more about and a product you think could be successful in that market. As a first step, gather information about the country. Many campuses have students from different countries. If possible, find a fellow student from the country and talk with him or her about the country. You will probably also wish to investigate other sources of information, such as books and magazines found in your library, or access infor- mation from the Web.

The purpose of this miniproject is to begin to develop an understanding of a culture other than your own and how customer differences lead to changes in the ways marketing strategies and socially responsible decision making can be implemented in that culture.