2. Prepare a summary of your findings that includes the following:

a. An overall description of the country, including facts such as its history, economy, religions, and so on, that might affect marketing of the product you have selected.

b. A description of the cultural values and business ethics dominant in the country.

c. The current status of this product in the country.

d. Your recommendations for a product strategy (prod- uct design, packaging and brand name), and so on.

e. Your recommendations for a pricing strategy.

f. Your recommendations for promotional strategies. g. A discussion of the ethical and social responsibility issues present in the recommendations you have made.The purpose of this miniproject is to begin to develop an understanding of a culture other than your own and how customer differences lead to changes in the ways marketing strategies and socially responsible decision making can be implemented in that culture.