3. Present your findings and recommendations to the class.The purpose of this miniproject is to begin to
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3. Present your findings and recommendations to the class.The purpose of this miniproject is to begin to develop an understanding of a culture other than your own and how customer differences lead to changes in the ways marketing strategies and socially responsible decision making can be implemented in that culture.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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