1. What are the physical characteristics of the country (geography, weather, natural resources, and so forth)? Assume...

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1. What are the physical characteristics of the country (geography, weather, natural resources, and so forth)? Assume that you are the director of marketing for a firm that manufactures small household appliances such as mix- ers, coffeemakers and toasters. You are considering entering the market in (the country you have selected). You recognize that businesses must carefully weigh opportunities for global marketing. Use the Internet to gather information that would be useful in your firm's decision. Although there are many governments, not-for-profit organizations, and businesses that have Web sites with information on interna- tional markets, the following sites may be useful to you: The United States Central Intelligence Agency (CIA) annual World Factbook that provides data about nations of the world: https://www.cia.gov/cia/publ- ications/factbook/index.html 1-Trade, a commercial site that also provides much free information of international trading: www.i-trade.com TradePort, a free site that provides a large number of links to country-specific Web sites: www.tradeport.org

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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