1. First, select two retail outlets where students in your col- lege are likely to shop. It...
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1. First, select two retail outlets where students in your col- lege are likely to shop. It will be good if you can select two outlets that you feel are quite different in terms of store image but that sell the same types of products. You might consider two specialty women's clothing stores, two jew- elry stores, two department stores, or two coffee shops.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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