1. How has VALS2TM been used by various SRI clients?

In this chapter, we learned about VALS2TM, a popular mar- ket segmentation system developed by SRI International. Visit the SRI Web site (www.sric-bi.com). When you follow the VALS2TM links, you will discover that SRI has also developed at least two other segmentation systems: GeoVALSTM and Japan-VALST.