2. Describe GeoVALSTM and Japan-VALST. What are some ways these segmentation systems might be used by organizations? In this chapter, we learned about VALS2TM, a popular mar- ket segmentation system developed by SRI International. Visit the SRI Web site (www.sric-bi.com). When you follow the VALS2TM links, you will discover that SRI has also developed at least two other segmentation systems: GeoVALSTM and Japan-VALST.