3. What is your opinion of the VALS2TM Web site? Whom do you think SRI is targeting with its site? Do you think the site is an effective way to promote its product to potential customers? What suggestions do you have for improving the Web site? Write a report of your findings. In this chapter, we learned about VALS2TM, a popular mar- ket segmentation system developed by SRI International. Visit the SRI Web site (www.sric-bi.com). When you follow the VALS2TM links, you will discover that SRI has also developed at least two other segmentation systems: GeoVALSTM and Japan-VALST.