1. What market segmentation approaches do you believe are most relevant for your chosen product given the...
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1. What market segmentation approaches do you believe are most relevant for your chosen product given the type of product it is? Why do you recommend these over other possible approaches? Check out a Web site for a company that manufactures a product that you like and are familiar with. Pay special attention to the company's product lines and how it describes products and product uses. Select one particular product and answer the following questions:
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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