1. What is the mission of each agency? How does each agency attempt to position itself compared to other agencies? Much of the advertising you see every day on television and in magazines is created by a small number of large advertis- ing agencies. To make their agency stand out from the oth- ers, the different agencies develop unique personalities or corporate philosophies. Visit the Web sites of several adver- rising agencies: Leo Burnett Worldwide (www.leoburnett.com) BBDO Worldwide (www.bbdo.com) The Martin Agency (www.martinagency.com) Fallon Worldwide (www.fallon.com) J. Walter Thompson (www.jwt.com) Explore the Web sites to see how they differ.