2. Who are some of the major clients of the agency? Much of the advertising you see...

Question:

2. Who are some of the major clients of the agency? Much of the advertising you see every day on television and in magazines is created by a small number of large advertis- ing agencies. To make their agency stand out from the oth- ers, the different agencies develop unique personalities or corporate philosophies. Visit the Web sites of several adver- rising agencies: Leo Burnett Worldwide (www.leoburnett.com) BBDO Worldwide (www.bbdo.com) The Martin Agency (www.martinagency.com) Fallon Worldwide (www.fallon.com) J. Walter Thompson (www.jwt.com) Explore the Web sites to see how they differ.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Question Posted: