1. What pricing strategy do you recommend for the resort complex that would maximize its occupancy? For many service organizations such as restaurants, hotels, airlines, and resorts, pricing strategies are particularly impor- tant because of the perishability of services (that is, services can't be stored). Pricing is a vital part of effective marketing strategies that ensure that a maximum number of seats of the plane or rooms in the hotel are purchased-every day. Think about a new seaside resort complex that offers vacationers luxury villas, available for rent for a few days, a week, or longer. Consider possible pricing strategies such as cost-plus, yield management, everyday low pricing, skimming, and penetration and trial pricing.