2. What recommendations for pricing tactics or how to implement the strategy do you have?

For many service organizations such as restaurants, hotels, airlines, and resorts, pricing strategies are particularly impor- tant because of the perishability of services (that is, services can't be stored). Pricing is a vital part of effective marketing strategies that ensure that a maximum number of seats of the plane or rooms in the hotel are purchased-every day. Think about a new seaside resort complex that offers vacationers luxury villas, available for rent for a few days, a week, or longer. Consider possible pricing strategies such as cost-plus, yield management, everyday low pricing, skimming, and penetration and trial pricing.