1. With one or more classmates, create (imagine) a new brand of an existing product (such as...
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1. With one or more classmates, create (imagine) a new brand of an existing product (such as a laundry deter- gent, toothpaste, perfume, or soft drink).
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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