10-46. Some firms have profit as a pricing objective, whereas others set prices for customer satisfaction. What...

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10-46. Some firms have profit as a pricing objective, whereas others set prices for customer satisfaction. What are the major differences between these two? Which is better?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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