10-46. Some firms have profit as a pricing objective, whereas others set prices for customer satisfaction. What...
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10-46. Some firms have profit as a pricing objective, whereas others set prices for customer satisfaction. What are the major differences between these two? Which is better?
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Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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