11-4. What factors are important in determining whether a manufacturer should choose a direct or indirect channel?...
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11-4. What factors are important in determining whether a manufacturer should choose a direct or indirect channel?
Why do some firms use hybrid marketing systems?
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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