12. Explain how unethical marketers might use bait-and- switch tactics, price-fixing, and predatory pricing.

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12. Explain how unethical marketers might use bait-and- switch tactics, price-fixing, and predatory pricing.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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