13-10. List three pros and three cons for each of the following types of advertising: TV, radio,...

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13-10. List three pros and three cons for each of the following types of advertising: TV, radio, newspaper, magazine, out-of-home, Internet.

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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