13-25. Critical Thinking Advertising and other forms of marketing communications have changed radically during the last decade

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13-25. Critical Thinking Advertising and other forms of marketing communications have changed radically during the last decade or so as a result of digital technology.

List some of these changes. What about each of these changes has benefitted consumers? Harmed consumers?

Benefitted marketers? Harmed marketers? What changes would you recommend?

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Marketing Real People Real Choices

ISBN: 9780135209929,9780135209912

10th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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