13-25. Critical Thinking Advertising and other forms of marketing communications have changed radically during the last decade
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13-25. Critical Thinking Advertising and other forms of marketing communications have changed radically during the last decade or so as a result of digital technology.
List some of these changes. What about each of these changes has benefitted consumers? Harmed consumers?
Benefitted marketers? Harmed marketers? What changes would you recommend?
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Related Book For
Marketing Real People Real Choices
ISBN: 9780135209929,9780135209912
10th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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