14-29. Critical Thinking A woman sued Taco Bell for deceptive advertising, claiming its tacos had far less beef than advertised. Taco Bell, understanding the potential damage to its brand, immediately went on the defense and filed a countersuit. In addition, Taco Bell’s CEO posted a video statement and essentially released its recipe for seasoned beef, which contains 88 percent beef that is 100 percent USDA inspected.68 Was this enough for Taco Bell to do to avert a PR crisis? What else could they have done?