2. Based on what you learn, consider other ways the school might use database marketing for enhancing

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2. Based on what you learn, consider other ways the school might use database marketing for enhancing its alumni programs and its fund-raising. This miniproject is designed to help you understand how organizations use database marketing.

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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