1. Visit your campus alumni office and ask to discuss how it uses database marketing to enhance...
Question:
1. Visit your campus alumni office and ask to discuss how it uses database marketing to enhance participation of alumni in the programs of the university and in fund- raising. Some of the questions you might ask include the following:
a. How does the office obtain names for an initial or expanded database?
b. What information is included in the initial data- base?
c. What information is added to the database?
d. How does the office use the database for communi- cating with alumni? This miniproject is designed to help you understand how organizations use database marketing.
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Mehwish Aziz
What I have learnt in my 8 years experience of tutoring is that you really need to have a friendly relationship with your students so they can come to you with their queries without any hesitation. I am quite hardworking and I have strong work ethics. Since I had never been one of those who always top in the class and always get A* no matter what, I can understand the fear of failure and can relate with my students at so many levels. I had always been one of those who had to work really hard to get decent grades. I am forever grateful to some of the amazing teachers that I have had who made learning one, and owing to whom I was able to get some extraordinary grades and get into one of the most prestigious universities of the country. Inspired by those same teachers, I am to be like one of them - who never gives up on her students and always believe in them!
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Related Book For 
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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