4. Assume that you are the word of mouth marketing manager for a sports equipment company such...
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4. Assume that you are the word of mouth marketing manager for a sports equipment company such as Spalding. Develop ideas on how to create buzz for your company's products.
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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