2. How does each park position its product? How is this positioning communicated through the Web site?

Theme and entertainment parks like Universal Studios fall in the middle of the goods/services continuum-half goods and half services. To be successful in this highly competitive market, these parks must carefully develop targeting and positioning strategies. Visit the Web sites of the four top theme park organizations: Walt Disney World (www.disneyworld.com), Six Flags parks (www.sixflags.com), Universal's Orlando Theme Park (www.universalstudios.com), and Busch Gardens

(www.buschgardens.com). Thoroughly investigate each site.