2. In many oligopolistic industries, firms follow a price leadership strategy, in which an accepted industry leader

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2. In many oligopolistic industries, firms follow a price leadership strategy, in which an accepted industry leader sets, raises, or lowers prices and the other firms follow. Why is this a good policy for the industry? In what ways is this good or bad for consumers? Should governments allow price leadership?

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Marketing Real People Real Choices

ISBN: 9780132299206

5th Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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