5. In pricing new products, marketers may choose a skim- ming or a penetration pricing strategy. While
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5. In pricing new products, marketers may choose a skim- ming or a penetration pricing strategy. While it's easy to see the benefits of these practices for the firm, what is the advantage or disadvantage of the practice for consumers? For the industry as a whole?
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Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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