2. Look through some magazines to find an ad that fits each of the following categories: a....
Question:
2. Look through some magazines to find an ad that fits each of the following categories:
a. USP strategy
b. Testimonial
c. Lifestyle format
d. Humor appeal Critique each ad. Tell who the target market appears to be. Describe how the appeal is executed. Discuss what is good and bad about the ad. Do you think the ad will be effective? Why or why not?
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Related Book For
Marketing Real People Real Choices
ISBN: 9780132299206
5th Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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